
Role
Full CGI Production
Environment Creation
Lighting Design
Look Development
Client
Upnorth studio
Waterfront Porsche 718 Spyder
The early morning light, somewhere along the waterfront. The street is still quiet. The light, soft and diffused. This set reimagines the Porsche 718 Spyder in the quiet tension of a cold morning by the sea.
Built entirely in CGI, this project is all about atmosphere. Prioritizing the ambience and feel of the scene over the car as product. Soft foreground elements add depth and a subtle sense of mystery, while the background disappearing in the distant fog leaves the mind wandering.
It was also a first exploration into cinemagraphs, using loops to bring still frames to life. Leaves stirring in the breeze, the gentle lapping of water. Motion kept subtle enough to draw attention without becoming a distraction. A still image with rhythm, made to feel like you could stay in this moment indefinitely.
This project is about atmosphere.
The product just follows.
Nothing is real.
Fully digital for maximum creative control.