Role

Full CGI Production
Visual direction
Animation
Look Development

Client

Jota Sport

Jota - Race Communication Study

Exploring the intersection of motorsport storytelling and digital craft, this internal project was developed as a proof of concept for race week communication. Built around the Porsche 963 fielded by Jota in 2023, the work reimagines typical team updates such as race week, qualifying, and results, as stylized CGI content, aimed at boosting engagement while preserving brand consistency.

Although never published by the team, the project outlines the goal of creating motorsport content with a more dynamic feel, stronger identity, and richer atmosphere. A direction that speaks to what the studio aims to bring into the space.

Create engaging content for race events that leaves a lasting impression on your audience.