To mark the start of the 2025 ELMS season, JMW Motorsport partnered with Corsa Werks for a bold new livery design. Upnorth Studio was commissioned to produce the reveal material with both stills and animations under a condensed timeline of just five days from briefing to publication.

The creative direction called for a dark, atmospheric setting. A pitch-black studio was then digitally created, with soft red light cast onto the studio walls to subtly outline the silhouette and hint at the new design without giving it away. The orbiting camera movements were used to introduce the car gradually, until the final wide shot unveiled the car in full, revealing the livery in detail, while sharp yellow caustic projections were used to add visual complexity and dynamic light play across the body and ground.

The interaction of red and yellow served both aesthetic and a symbolic function, echoing Ferrari’s brand identity and reinforcing the livery’s signature palette. The result is a minimal, focused reveal with a cinematic feel. A collaboration that signals our intent to build within motorsport.